Handcrafted in Japan. Shaped by Shah Rukh Khan's creative vision.
At Dayal Opticals, we’ve always believed that exceptional eyewear goes beyond how a frame looks. It’s about the craftsmanship, materials and attention to detail that go into creating it.
We’re pleased to introduce D’YAVOL X Eyewear to our boutiques in India, marking the collection’s first entry into physical retail.
Shaped by Shah Rukh Khan’s creative vision and handcrafted in Japan, the collection brings together distinctive silhouettes, premium acetate and titanium, ZEISS lenses and carefully executed design details.
From the architectural detailing of SHIFT to the layered construction of LAYERED I and II, each style has its own distinct character.
Discover the collection exclusively at select Dayal Opticals boutiques across India.
What Is D’YAVOL X and Why Does It Matter?
The luxury lifestyle brand D’YAVOL X revolves around a distinct philosophy, which is authenticity, untamed and quietly rebellious.
What once started as limited-edition street fashion pieces, the range has now spread to luxury eyewear, which has taken inspiration from the creative vision of Shah Rukh Khan and the craftsmanship that has become the core of the brand’s apparel. The D’YAVOL luxury line is not what can be called a celebrity collaboration in the conventional sense. Khan’s personal taste and creative vision help shape the collection, from the silhouettes and colours to the materials and finer details.
The brand has been jointly created by Shah Rukh Khan, Aryan Khan, Leti Blagoeva and Bunty Singh under the banner of D’YAVOL Luxury Collective. Aryan Khan has played an extremely significant role in helping with the designing process of the luxury eyewear range, right from the sketching stage to the stage where samples are designed. Leti Blagoeva has talked about the fine balance that has been maintained between elegance and functionality.
The eyewear carries that energy without noise.
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Small-batch manufacturing where styles are produced in limited numbers
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Made in Japan, giving attention to detail and precision
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ZEISS lenses supplied as standard across the collection
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Premium acetate and titanium used across all styles
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Distinctive design details: titanium inlays, custom hinges, textured metal, layered construction, engravings, and subtle D’YAVOL X and X signatures
Why Is D’YAVOL X Eyewear Now at Dayal Opticals?
D’YAVOL X Eyewear marks its physical retail debut in India exclusively at select Dayal Opticals stores.
This is significant. D’YAVOL X was previously available only through its own online webstore. Choosing Dayal Opticals, India’s most trusted luxury eyewear retailer since 1961, as the exclusive physical retail partner reflects a deliberate decision about the environment in which these frames should be experienced.
A frame of this construction deserves to be held, tried on, and fitted properly. That is what Dayal Opticals offers.
Availability may vary by store. Confirm with your nearest Dayal Opticals boutique.
What Are the D’YAVOL X Eyewear Styles?
The collection comprises seven confirmed styles. Each has its own character and a name that says something about its intent. Colourways are curated by Dayal Opticals and may vary by store.
Layered I
A frame built on the concept of depth. Layered I construction gives it visual and structural complexity that reads differently at every angle. The titanium inlay detailing positions this as a frame that rewards close attention.
Layered II
The second expression of the layered construction concept, executed in warmer tones. Where Layered I is precise and cool, Layered II is considered and warm. Same architecture, different mood entirely.
Now/Then
A frame that holds two ideas at once. The Now/Then plays with contrast between tones, materials, and perspective. Custom hinge detailing and the D’YAVOL X signature make it one of the more distinctive styles in the collection.
Grand Tour
Grand Tour has been conceived for the traveler that has seen many places and wishes to travel even more. It has an aura of authority about it which requires no further explanation. Structured, weighty in presence, precise in construction.
Switch
The Switch earns its name from its versatility. A frame that moves between settings without concession. Textured metal and custom hinges are the defining construction details.
Shift
Where some frames settle, Shift moves. A distinctively structured style that carries the D’YAVOL X signature and a design language that sits firmly in the space between eyewear and accessory.
Cruise
Cruise is part of the D’YAVOL X eyewear collection. Contact your nearest boutique to enquire about its design details and available colourways.
Additional styles may be released in future drops. Confirm the current collection with your nearest Dayal Opticals boutique.
What Makes D’YAVOL X Eyewear Distinctive?
D’YAVOL X Eyewear brings together Shah Rukh Khan’s creative vision, Japanese craftsmanship and a distinctive approach to design.
Shah Rukh Khan’s involvement extends beyond an endorsement. His personal taste and creative vision help shape the collection, from the silhouettes and colours to the materials and finer details.
Each frame is handcrafted in Japan, using premium materials including acetate and titanium, with ZEISS lenses across the collection.
Details such as custom hinges, engraved titanium elements and signature accents give individual styles their distinctive character.
It’s this combination of design, materials, and craftsmanship that makes D’YAVOL X Eyewear an interesting addition to the brands available at Dayal Opticals.
What Craft Standards Go into Each D’YAVOL X Frame?
Handcrafted in Japan
Japan is where some of the world’s most demanding eyewear is made. The craft tradition in Japan’s optical manufacturing centres is built on patience, precision, and generational expertise. D’YAVOL X chose Japan as a quality requirement.
Premium Acetate and Titanium
Premium acetate brings deep hues and a quality that gets better with time. Titanium is one of the most accurate engineering metals in high-end eyewear; it is very light and hypoallergenic. The two materials are used across the collection, sometimes in combination, depending on the design requirements of each style.
ZEISS Lenses as Standard
ZEISS is a benchmark in precision optics. Every D’YAVOL X frame ships with ZEISS lenses as standard, not as an upgrade or an optional add-on. This is a significant production decision and reflects the brand’s refusal to compromise at the finishing stage of a frame built to this standard.
Distinctive Design Details
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Titanium inlays
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Custom hinges
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Textured metal
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Layered construction
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Engravings
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Discreet D’YAVOL X and X signatures
Trending Now: What Is Driving Demand for D’YAVOL X in India?
- Homegrown luxury with global craft standards: Indian consumers are increasingly seeking luxury products with genuine Indian creative identity, not imported brand names. D’YAVOL X delivers a creative vision that is Indian at its core while meeting international manufacturing standards.
- ZEISS optics demand: Premium lens technology has become one of the most-searched categories in luxury eyewear in India. D’YAVOL X, including ZEISS as standard, removes the compromise most buyers face when choosing between a luxury frame and quality optics.
- Limited production appeal: Small-batch releases have proven to drive sustained demand among luxury buyers in India. The D’YAVOL X model ensures that these frames remain distinctive instead of being ubiquitous.
- Luxury physical retail for digital natives: D’YAVOL X’s switch from being a pure-play digital brand to incorporating physical retail through Dayal Opticals showcases the trend amongst Indian luxury consumers who desire an experience of the product before making the purchase.
Where Can You Experience D’YAVOL X Eyewear in India?
D’YAVOL X Eyewear is available exclusively at select Dayal Opticals stores in India, marking the brand’s physical retail debut in the country.
Dayal Opticals has been India’s trusted luxury eyewear destination since 1961. The expertise to guide a buyer through a frame of this craft level, from fit to finish to prescription consultation, is what the partnership is built on.
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Browse the collection in-store at select Dayal Opticals boutiques
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Consult with in-store opticians for prescription fitting
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View the frames in person prior to purchase
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Look for after sale services and adjustments.
These services differ based on store location. Contact your nearest Dayal Opticals boutique to confirm.
FAQs (D’YAVOL X Eyewear)
- What is D’YAVOL X?
D’YAVOL X is an Indian luxury lifestyle brand with a portfolio spanning limited-edition apparel and luxury eyewear. Its eyewear collection is shaped by Shah Rukh Khan’s creative vision and handcrafted in Japan.
- Who are the co-founders of D’YAVOL X?
D’YAVOL X was co-founded by Shah Rukh Khan, Aryan Khan, Leti Blagoeva and Bunty Singh under the banner of D’YAVOL Luxury Collective. Aryan Khan has been involved in the development of the eyewear collection, including sketching and sample creation.
- Where can I purchase D’YAVOL X eyewear in India?
D’YAVOL X Eyewear is available in India exclusively at select Dayal Opticals stores. This marks the brand’s physical retail debut in India.
- How many styles does D’YAVOL X Eyewear have?
The collection comprises seven confirmed styles: Layered I, Layered II, Now/Then, Grand Tour, Switch, Shift and Cruise. Visit a Dayal Opticals boutique to experience the collection.
- Are D’YAVOL X frames prescription-ready?
Yes. Dayal Opticals’ in-store opticians can advise on prescription compatibility for each frame. Contact your nearest Dayal Opticals boutique for a fitting consultation.
- What lenses come with D’YAVOL X frames?
Every D’YAVOL X frame comes with ZEISS lenses as standard.
- Where are D’YAVOL X frames made?
Every D’YAVOL X frame is handcrafted in Japan.
- What materials are used in D’YAVOL X eyewear?
High-quality acetate and titanium are used to produce the sunglasses. Although some models are produced using only titanium, others use both acetate and titanium.
- Is D’YAVOL X a celebrity eyewear brand?
D’YAVOL X is an Indian luxury lifestyle brand shaped by Shah Rukh Khan’s creative vision. His personal taste and creative vision help shape the collection, from its design and aesthetic approach to the materials and finer details.
